Welcome to the award-winning Augmented Reality technology platform for Brands.

snoopstar has not only won three German Brand Awards, but also the EFFIE, the Efficiency Oscar of the communications industry.

As the market leader in AR, with over 2 million snoops to date, snoopstar connects the printed, analogue world with the augmented, digital world. Brands get a completely new dimension in their communication strategy. Print becomes moving image.

You can experience snoopstar in the communication measures of ALDI Süd, Bitburger, Benefit Cosmetics, L’Oréal, Geers, Deka Investments, VW Financial Services and many more. You can find more examples in the “Cases” section.

In May 2021, snoopstar was appointed by Deutsche Telekom to its TechBoost program, making it one of the leading companies in the field of innovation and digital transformation.

snoopstar places print center stage

By integrating augmented reality and artificial intelligence, snoopstar can link any print medium to customer-specific multimedia content.

Packaging, advertisements, banknotes, club cards – even the smallest piece of print can be transformed to create an entirely new brand experience. Whether you want to communicate pure emotions or a competitive USP, snoopstar makes it all possible.

snoopstar can be integrated into any brand communication architecture, uniting the vertical touch points and increasing sales and image efficacy.

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Original banknote as an international promotional medium.



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snoopstar's efficiency and effectiveness is award-winning

We have been working for ALDI Süd since October 2020, adding AR to up to 10 pages of their flyer each week. We were awarded an EFFIE in October 2021 for the significant increase in sales through snoopstar, making us the first AR platform to receive this award! In June 2021, we had already won three German Brand Awards, one also with the Aldi case (“From the handout to the handy mobile handout”) and one as Digital Brand of the Year. And we’ve only been around for two and a half years! The reason for our success is that we don’t see AR as a gimmick, but as a conversion machine. We provide consumers and end customers with more information, more inspiration, and more interaction. And clients!

A launchpad for the future of brand experiences!

Moving images, whether on- or offline, are the most cost-intensive components of any brand experience. It’s moving images that move people. snoopstar turns your print ad into a cinematic blockbuster.
snoopstar opens up a whole world of new possibilities in brand management and brand building. With snoopstar, you can digitally link moving images to any print medium.

Whether it’s your brand image or sales figures, snoopstar supports every marketing goal. On all your print media!


Newspapers, magazines, catalogues, adverts


Mailings, newspaper inserts, leaflets


Displays, brochures, wobblers, window displays


Citylights, posters, billboards


Boxes, cans, labels, banderoles

And many more

Club cards, exhibition stands, banknotes

snoopstar harnesses the power of innovative technologies

snoopstar is based on Augmented Reality Intelligence® (ARI) – a unique combination of augmented reality and augmented intelligence.

For the first time ever, ARI®’s unique technologies make it possible to combine a print-based brand presence with target group-specific moving image content. snoopstar draws up a clearly defined customer behavior profile to ensure targeted market penetration.

The snoopstar technology ecosystem consists of the snoopbank, the snooperator and the snoopstar app. All of the products and services in this combination are registered and protected worldwide.


snoopstar is always evolving

To stay at the forefront of technology, we are always on the move. Together with BitPioneers GmbH and funded by the European Regional Development Fund, we are currently working on a cloud-based AR platform.

Try it out yourself!

It’s that simple: just download the snoopstar app onto your mobile phone, snoop the pizza box and dive into a whole new virtual world! Have fun!
It’s easy! Just download the snoopstar app onto another mobile device, snoop the pizza box and dive into a whole new virtual world! Have fun!

How can we help you?

contact snoopstar