Precisely explained - snoopstar shows what the Dyson Corrale has to offer.

When it comes to news in the Austrian hairdressing scene, beauty trends, salon portraits or new products, the overhead magazine is the extension of the industry, so to speak. It is published 6 times a year and is the second largest fashion magazine for hairdressers in Austria with a reach of 9,000 B2B customers.

In the May 2020 issue, readers can now discover a very special trend: With the help of snoopstar a Dyson ad is transformed into a fascinating stage.

The ad is placed right next to an editorial article about the product: the Dyson Corrale hair straightener. Why do we mention this? Because it seems like the title of the article was written for snoopstar:

Flexible. Well thought out. Different. Exciting.

That’s exactly how the snooped ad comes across: with the help of Augmented Reality, the technical innovations of the new, wireless hair straightener are presented to a professional audience. Four cool videos show different application possibilities, links allow access to the store and direct contact via e-mail or phone.

Anyone who finds a hair in the soup during this snooping process is beyond help. (Sorry for the pun, but our copywriter practically insisted on it).