Bodo Schiefer

CEO

Bodo Schiefer, an internationally experienced agency managing director, steers the ship at snoopstar GmbH. He has previously held management positions at Grey Germany and Grey London, the Engine Group and the WPP agency Burrows. While there, he supported international customers such as E.ON, Unilever, Volvo, GlaxoSmithKline, Procter & Gamble and Allianz. Bodo Schiefer is an expert in brand building, brand experience and customer journey planning.

 “These days, we experience brands via a variety of touchpoints – from print to moving images, online marketing, e-commerce and social media. The future clearly belongs to a technology that makes it possible to strategically link expensive content across countless touchpoints and that makes print a springboard to a multimedia brand experience.”