Rücker dairy goes innovative communication channels with snoopstar.
For four generations, the Rücker dairy has had a passion for cheese – and more recently also for a special form of communication. This is because the family-owned company from Northern Germany, which produces 90,000 tonnes of cheese annually, has decided to refine some of its products with snoopstar.
Customers who now snoop the “Alter Schwede” packaging, for example, not only see the Rücker image film but also receive tasty recipes and can listen to the very special history of the product.
Sounds interesting? It is. The best thing is to get a taste for it yourself and immerse yourself in the Rücker world. Have fun with the snoopstar story.
Would you like to snoop and experience the Rücker story yourself?